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“What Black Lives Matter has done so powerfully is show that we need to have accountability, and it can’t be just words,” Maxine Bédat, founder of the New Standard Institute, said on a recent call. “We need to have demonstrations of what is actually being done [by a brand] to address problems of race inequity and racial justice, and what is being done for the environment. The movement is highlighting the difference between real change and greenwashing, or green confusion. We’re shifting to a paradigm of accountability in the space, which will actually lead to a more sustainable industry.” The days of too-good-to-be-true claims of ethics and transparency (ahem, Everlane) are over. Or at least for the brands that want to survive. As Bédat put it: “[Until now], the response to the climate crisis from brands has been, ‘What can we do to show that we’re doing something?’ as opposed to addressing the fundamental issue.” Social media has made it so appearing to participate in the conversation is more important than actually participating, but who was checking that a brand practiced what it preached? Or that its noble efforts to create sustainable clothes weren’t harming a community along the way? Who was holding them accountable?
“Accountability is usually what’s missing,” Whitney McGuire, the cofounder of Sustainable Brooklyn, explains. Along with organizing educational events and community programs in Brooklyn, she and her partner Dominique Drakeford consult brands and designers on their environmental and social efforts—and point out where there’s room to improve. Past clients and event partners include Eileen Fisher, Apple, Mara Hoffman, and ReFashion Week New York, and McGuire and Drakeford have worked with Fibershed and Conscious Chatter on their internal infrastructures and systems. “We do prolific assessments to see how a brand is operating, what their internal infrastructure is, what their anti-racist framework is, and how they define sustainability,” Drakeford says. “Do they have a colonial consciousness in regards to how they approach justice within the scope of sustainability? That’s the reason we need ‘sustainability,’ because of how brands have been operating for all of these years. We ask them what books they’ve read on race relations, what podcasts they’ve listened to, which influencers they’ve worked with… We really get down to the juices and berries of how they think before we can even discuss action and implementation. We have to figure out what their limitations are, because accountability is going to be the foundation of how intentions are made, period.”
It shouldn’t have taken the killings of George Floyd, Breonna Taylor, Elijah McClain, and Tony McDade and the subsequent Black Lives Matter protests to wake so many of us up to those disparities, but the power behind this movement is pushing the industry to be more serious about change than it may have been otherwise. Black Lives Matter has also empowered consumers to join the conversation and use their voices like never before: When fashion brands high and low rushed to post black squares on #BlackoutTuesday in a lazy display of value-signaling, the ones that failed to actually take a stand—and donate to BLM causes, lay out actionable goals for improving diversity within their organization, “share the mic” with Black voices, or simply admit past faults and vow to do better—were promptly called out. Others were found to have problematic corporate cultures at odds with their do-gooding posts and were swiftly canceled and, in the case of Reformation, Refinery 29, and The Wing, their CEOs were removed. Overnight, it became far harder for brands to hide behind empty slogans, pretty photos, or vague campaigns, whether they were about social justice or the environment. Consumers want to see real action and tangible change, not marketing. Your supply chain is 100% organic? Show me. You say you pay a living wage to your factory workers. Can you prove it? You claim to be aware of how climate change affects the communities around you… but what are you doing to support them?
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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